Rated 4.8 out of 5
Keystone Audits for Growth Teams
Check what happens between the campaign click and the next action. We’ll review your landing page and show you what to fix first.
Know what to fix and why
Money-back guarantee
98% happy clients
Where campaign visitors hesitate
The ad earns the click. The page still has to make sense. Here’s how we’d connect the two.
| On your website | What buyers wonder | What we’d change |
|---|---|---|
 A different offer from the ad | Did I land in the right place? |  Repeat the campaign promise |
| Several competing actions | What am I supposed to do? | Give the page one clear next step |
| Proof far from the claim | Why should I trust this? | Put relevant evidence beside it |
| A form that asks too much | Why do you need all this? | Explain and simplify the request |
| An unexplained next step | What happens after I submit? | Set expectations before the click |
What you get back
Start with a walkthrough and a plan for your site.
The design audit also shows one section reworked.
Your site through a buyer’s eyes
Watch us go through your landing page as a first-time buyer. You’ll see where we pause and what we’d change.
Check whether the page matches the campaign promise.- See what competes with the main conversion action.
- Review the explanation around the form or CTA.
Your top 3 priorities
The three changes we’d tackle first, with a clear reason for each.
- See the three issues we’d start with.
- Understand what each one asks buyers to figure out.
- Take the first change straight to your team.
A better page structure
A suggested order for your sections, with the purpose and key message of each.
- Carry the offer from the ad into the opening section.
- Place supporting proof before the main action.
- Explain what happens after the visitor converts.
Your CRO action plan
A practical list of improvements, grouped into quick fixes and bigger changes.
- Pick a quick fix your team can ship.
- Plan larger changes to the page.
- Choose the conversion event to measure for each change.
Your visual direction
The design audit includes a moodboard and one redesigned section in Figma.
- Review type, colour and imagery references.
- Understand the thinking behind the visual choices.
- See those choices applied to one section.
How it works
Send us the site your prospects see.
We’ll show your team where to start.
Inside a website audit
Meet clients we’ve worked with in this space. Open the Forma sample audit to see what we deliver.
How Coaly explains B2B prospecting to a new client
Launch Offer : $100 OFF on all packages. Get a studio’s Design and CRO
expertise, starting at $280.
CRO audits and page redesigns by
designers who build their own products.
Conversion Rate Audit
$280$380
Understand where your page creates friction and what to improve first.
Get Started
100% Money-Back Guarantee
-
Recorded website review -
Recommended site structure -
Prioritized CRO action plan -
Messaging & CTA feedback -
Delivery within 72 hours -
Moodboard & design references - Design direction explained
- One section redesigned
- Editable Figma file
- Tailored page copywriting
- Custom page assets
Most Popular
Conversion Rate & Design Audit
$480$580
Get a clear action plan, a visual direction and one key section redesigned.
Get Started
100% Money-Back Guarantee
- Recorded website review
- Recommended site structure
- Prioritized CRO action plan
- Messaging & CTA feedback
- Delivery within 72 hours
-
Moodboard & design references -
Design direction explained -
One section redesigned -
Editable Figma file - Tailored page copywriting
- Custom page assets
Full Page Redesign
$1980$2080
Get your chosen page rewritten and redesigned in Figma, ready for your developer or AI.
Get Started
100% Money-Back Guarantee
- Recorded website review
- Recommended page structure
- Prioritized CRO action plan
- Messaging & CTA feedback
- Delivery within 72 hours
- Moodboard & design references
- Design direction explained
- One full page redesigned
- Editable Figma file
-
Tailored page copywriting -
Custom page assets
Book a call
Not sure whether you need an audit or a redesign? Talk it through with our team.
Compare the packages- Discuss budget and timing
- Decide who makes the changes
Book a call 
Rated 4.8 out of 5
What teams take away
from their audits
Preview: proposed wording, not direct client quotes.
“Keystone turned our long list of ideas into three clear priorities: the headline, customer proof and call to action. We finally knew where to start.”
Ekrem KucukFounder of Dalga 
“We came for feedback on one landing page. We left with a clearer way to review all our pages: the offer, the proof and the next step.”
Paul MunteanuFounder of Coaly Is this an audit of our ads or landing page?
The audit focuses on the website experience. Share the ads, audience and offer as context so we can check the handoff from campaign to page. Ad account management, media buying and new ad creative are not included.
Will you tell us why our conversion rate dropped?
We can review the page alongside the data and context you share, and identify issues worth investigating. A page review alone cannot establish the cause of a change in conversion rate; traffic mix, tracking and other factors may also matter.
Do we need enough traffic for an A/B test?
You do not need a minimum traffic level to get a page review. With low traffic, you can still make the offer and next step clearer. Whether an A/B test can produce a useful result depends on your volume, baseline and the size of the change.
What should we include in the brief?
Send the landing page, the ads or messages leading to it, the audience and the conversion event you care about. If available, include performance figures with their dates, device breakdown and any recent page or tracking changes.
Can you review the form and thank-you page too?
Choose the Conversion Journey Review upgrade if you want the agreed steps beyond the main page reviewed. It adds a journey map, a recorded walkthrough and annotated feedback on forms, messaging and CTAs.
When will we receive the audit?
We deliver your entire order within 72 calendar hours, or 24 calendar hours with express delivery. The clock starts once we have your payment, completed brief and all the access we need. Weekends count.
Does the action plan include experiment setup?
The plan prioritizes recommendations and explains their reasoning. Running experiments, implementing analytics and managing an ongoing testing programme are not included in the audit. Your team can use the recommendations to plan that work.
Can you design a new landing page from the findings?
Yes. The $480 design audit shows the direction in one redesigned section. Full Page Redesign includes tailored copy, visual references, custom assets and an editable design for one complete page. For a SaaS or service business, you can also add development of the marketing page.