Rated 4.8 out of 5
Keystone Audits for Startups
Make it easier to understand your product and take the next step. We’ll review your launch page and show you what to fix first.
Know what to fix and why
Money-back guarantee
98% happy clients
Where new visitors hesitate
You know the product. First-time visitors don’t yet. Here’s how we’d close the gaps on your page.
| On your website | What buyers wonder | What we’d change |
|---|---|---|
 A headline full of jargon | What does this actually do? |  Describe the job in plain language |
| A product nobody can see | How would I use it? | Show one task in the product |
| An audience left unnamed | Is this meant for me? | Make the intended user clear |
| A waitlist with no explanation | What happens after I join? | Explain access and the next step |
| Big claims without evidence | Why should I believe this? | Support claims with real examples |
What you get back
Start with a walkthrough and a plan for your site.
The design audit also shows one section reworked.
Your site through a buyer’s eyes
Watch us go through your launch page as a first-time buyer. You’ll see where we pause and what we’d change.
Hear what a visitor thinks your product does.- See where the demo leaves questions open.
- Review the path to early access, signup or a call.
Your top 3 priorities
The three changes we’d tackle first, with a clear reason for each.
- See the three issues we’d start with.
- Understand what each one asks buyers to figure out.
- Take the first change straight to your team.
A better page structure
A suggested order for your sections, with the purpose and key message of each.
- Introduce the user and problem before the features.
- Put a concrete product example near the headline.
- Explain what happens after the main action.
Your CRO action plan
A practical list of improvements, grouped into quick fixes and bigger changes.
- Pick a quick fix your team can ship.
- Plan larger changes to the page.
- Choose which signup or early-access action to track.
Your visual direction
The design audit includes a moodboard and one redesigned section in Figma.
- Review type, colour and imagery references.
- Understand the thinking behind the visual choices.
- See those choices applied to one section.
How it works
Send us the site your prospects see.
We’ll show your team where to start.
Inside a website audit
Meet clients we’ve worked with in this space. Open the Forma sample audit to see what we deliver.
Finding the right editing pack on Home of Editors
Launch Offer : $100 OFF on all packages. Get a studio’s Design and CRO
expertise, starting at $280.
CRO audits and page redesigns by
designers who build their own products.
Conversion Rate Audit
$280$380
Understand where your page creates friction and what to improve first.
Get Started
100% Money-Back Guarantee
-
Recorded website review -
Recommended site structure -
Prioritized CRO action plan -
Messaging & CTA feedback -
Delivery within 72 hours -
Moodboard & design references - Design direction explained
- One section redesigned
- Editable Figma file
- Tailored page copywriting
- Custom page assets
Most Popular
Conversion Rate & Design Audit
$480$580
Get a clear action plan, a visual direction and one key section redesigned.
Get Started
100% Money-Back Guarantee
- Recorded website review
- Recommended site structure
- Prioritized CRO action plan
- Messaging & CTA feedback
- Delivery within 72 hours
-
Moodboard & design references -
Design direction explained -
One section redesigned -
Editable Figma file - Tailored page copywriting
- Custom page assets
Full Page Redesign
$1980$2080
Get your chosen page rewritten and redesigned in Figma, ready for your developer or AI.
Get Started
100% Money-Back Guarantee
- Recorded website review
- Recommended page structure
- Prioritized CRO action plan
- Messaging & CTA feedback
- Delivery within 72 hours
- Moodboard & design references
- Design direction explained
- One full page redesigned
- Editable Figma file
-
Tailored page copywriting -
Custom page assets
Book a call
Not sure whether you need an audit or a redesign? Talk it through with our team.
Compare the packages- Discuss budget and timing
- Decide who makes the changes
Book a call 
Rated 4.8 out of 5
What teams take away
from their audits
Preview: proposed wording, not direct client quotes.
“Just before launch, Keystone spotted gaps in our messaging and a confusing pricing section. The feedback was focused enough to put into action before going live.”
Nicolas LacombeFounder of Promethee 
“For an editor choosing between two packs, a list of what’s inside only goes so far. Seeing the effect on a few seconds of footage answers the question much faster.”
Sami BoukermiHome of Editors Can you review a pre-launch or waitlist page?
Yes. We can review whether people can understand the product, recognise themselves in the offer and see what happens after joining. Share the current product stage so the recommendations do not imply features or access that are not available.
Is an audit useful before we have analytics?
Yes. A page review can identify unclear explanations, missing context and difficult next steps without a large dataset. It does not validate product-market fit or guarantee demand. The action plan gives you a starting point for changes and tests.
Our product is technical. Can you still review it?
Send a short explanation of who uses it, the task it helps them complete and the alternatives they use today. A demo or product example helps us understand the context and assess what a new visitor needs to see.
Do we need a complete website first?
No. A live landing page or a viewable draft is enough to review. Tell us which parts are ready, which are placeholders and what you can realistically change before launch.
Can we use this with an AI-built website?
Yes. The recommendations and editable Figma files can guide your developer or the tools you use to build the page. We review the visitor experience; the audit does not include fixing generated code or connecting your backend.
When will we receive the audit?
We deliver your entire order within 72 calendar hours, or 24 calendar hours with express delivery. The clock starts once we have your payment, completed brief and all the access we need. Weekends count.
Should we choose an audit or a full redesign?
Start with the $280 CRO audit if you need a clear list of changes. The $480 design audit adds a visual direction and one redesigned section. Full Page Redesign is for one page that needs new copy and a complete editable design.
Will you implement the changes before launch?
Your team can use the audit to plan updates before launch. If your startup sells software or services, you can add development of the marketing page to a Full Page Redesign.